We estimate it’s going to cost a billion dollars to bring a full interactive TV to a million homes. A billion dollars. You won’t see penetration of more than 5 or 6 percent in this decade for interactive TV.
Predictor: Colony, George
Prediction, in context:In a 1995 article for Wired magazine, David Buerger interviews George Colony, president of Forrester Research and the creator of the term “client-server computing,” about the future. After asking about the future of the Internet, Buerger quotes Colony saying: ”The new way businesses will connect to their customers will be the PC and not TV. The TV’s simply too expensive. We estimate it’s going to cost a billion dollars to bring a full interactive TV to a million homes. A billion dollars. You won’t see penetration of more than 5 or 6 percent in this decade for interactive TV.”
Date of prediction: January 1, 1995
Topic of prediction: Information Infrastructure
Subtopic: Internet Appliances
Name of publication: Wired
Title, headline, chapter name: Power Pundit: Super Analyst/Consultant George ‘Golden Guts’ Colony Delivers Some Really Educated Guesses
Quote Type: Paraphrase
Page number or URL of document at time of study:
http://www.wired.com/wired/archive/3.03/colony_pr.html
This data was logged into the Elon/Pew Predictions Database by: Anderson, Janna Quitney