Elon University
The prediction, in brief:

The valuable online services of the future will be those that bring order out of the chaos. In some cases, the creators of valuable organizing tools will be able to control them under copyright, and their owners will profit. In many other cases, though, we will see a shift toward information services instead of information hoarding. For instance, it would not be surprising if much of what is sold today as “products” – recorded songs, books, films – become no more than cheap promotional tools for premium services, such as live online concerts and direct interactions between audiences and artists.

Predictor: Rose, Lance

Prediction, in context:

In a 1995 article for Wired magazine, attorney and writer Lance Rose comments on copyright issues on the Internet. Rose writes. ”The valuable online services of the future will be those that bring order out of the chaos. In some cases, the creators of valuable organizing tools will be able to control them under copyright, and their owners will profit. In many other cases, though, we will see a shift toward information services instead of information hoarding. For instance, it would not be surprising if much of what is sold today as ‘products’ – recorded songs, books, films – become no more than cheap promotional tools for premium services, such as live online concerts and direct interactions between audiences and artists. Such new services and more will undoubtedly appear as we venture deeper online. In any event, the shift from information hoarding to infomation services will be based entirely on our increasingly desperate need to organize overabundant information resources. Killing off copyright law has nothing to do with it.”

Biography:

Lance Rose, a lawyer, earned a high profile for his expertise in Internet issues in the 1990s. He wrote “Netlaw: Your Rights in the Online World” (1995). (Legislator/Politician/Lawyer.)

Date of prediction: January 1, 1994

Topic of prediction: Controversial Issues

Subtopic: Copyright/Intellectual Property/Plagiarism

Name of publication: Wired

Title, headline, chapter name: The Emperor’s Clothes Still Fit Just Fine

Quote Type: Direct quote

Page number or URL of document at time of study:
http://www.wired.com/wired/archive/3.02/rose.if_pr.html

This data was logged into the Elon/Pew Predictions Database by: Anderson, Janna Quitney