The introduction of interactive television like Time Warner’s Orlando test would cost cable and telephone companies at least $1,700 per home, an investment that would take 10 to 15 years to pay back. The real focus of interactivity to the home, Forrester concludes, will be the PC and the Net. About time the rest of the world realized television is just another peripheral!
Predictor: Forrester Research
Prediction, in context:In a 1995 column in Wired magazine, the editors quote Forrester Research statistics regarding interactive television: ”A recent Forrester Research report claims the introduction of interactive television like Time Warner’s Orlando test would cost cable and telephone companies at least $1,700 per home, an investment that would take 10 to 15 years to pay back. The real focus of interactivity to the home, Forrester concludes, will be the PC and the Net. About time the rest of the world realized television is just another peripheral!”
Date of prediction: January 1, 1995
Topic of prediction: Information Infrastructure
Subtopic: Internet Appliances
Name of publication: Wired
Title, headline, chapter name: Flux: Still Not There Yet
Quote Type: Direct quote
Page number or URL of document at time of study:
http://www.wired.com/wired/archive/3.02/flux.html
This data was logged into the Elon/Pew Predictions Database by: Anderson, Janna Quitney