An electronic marketplace would provide the advertising, the delivery of information, and the financial transaction services associated with buying and selling. As a result, networks could cut across traditionally separated industries. One of the greatest potential benefits of this technology for society lies in the ability to provide a true free and open electronic marketplace.
Predictor: Hiltz, Starr Roxanne
Prediction, in context:In a 1992 paper they presented at a workshop titled “Rights and Responsibilities of Participants in Networked Communities” for the Computer Science and Telecommunications Board of the National Research Council, researchers Starr Roxanne Hiltz and Murray Turoff say: ”Today, most established brokerage and marketplace systems (e.g., stock, commodity, transport leasing, etc.) have become highly automated with respect to the establishment and tracking of transactions. However, the real potential is for public marketplace systems that allow universal entry. A good example would be real-estate transactions or manuscript publication. The economics are such that there is no need to publish a whole book; an electronic network can publish a single poem, recipe, short story, editorial, or professional paper with a fair market transaction cost between buyer and seller. The fact that dramatic changes in the marketplace for information are now economically possible is evident in the various political lobbying activities of communication, banking, computer, and publishing companies to try to influence the future by new legislation or changes in regulatory policies. An electronic marketplace would provide the advertising, the delivery of information, and the financial transaction services associated with buying and selling. As a result, networks could cut across traditionally separated industries. One of the greatest potential benefits of this technology for society lies in the ability to provide a true free and open electronic marketplace.”
Biography:Starr Roxanne Hiltz, the co-author of a seminal book about the electronic frontier, “The Network Nation: Human Communication Via Computer” (MIT Press), was a professor of computer and information science at the New Jersey Institute of Technology and the author of many Internet research studies. In 1994, Hiltz received the “Pioneer Award” from the Electronic Frontier Foundation for her “significant and influential contributions to computer-based communications and to the empowerment of individuals using computers.” She was among the first to note that computer conferencing could form the basis of new kinds of communities. (Research Scientist/Illuminator.)
Date of prediction: November 1, 1992
Topic of prediction: Economic structures
Subtopic: E-commerce
Name of publication: Rights and Responsibilities of Participants in Networked Communities Computer science and Telecommunications Board National Research Council (NRC)
Title, headline, chapter name: A Normative View of Networking Applications
Quote Type: Direct quote
Page number or URL of document at time of study:
http://web.njit.edu/~turoff/Papers/dcgov.html
This data was logged into the Elon/Pew Predictions Database by: Anderson, Janna Quitney