Advertising will evolve into a hybrid, combining todayÕs television commercials, magazine ads, and a detailed sales brochure. If an ad catches your attention, youÕll be able to request additional information directly and very easily. Links will let you navigate through whatever information the advertiser has made available, which might be product manuals consisting of video, audio, and text. Vendors will make getting information about their products as simple as possible.
Predictor: Gates, Bill
Prediction, in context:In his 1995 book “The Road Ahead,” Microsoft CEO Bill Gates writes:ÒOn the information highwayÉ Advertising will evolve into a hybrid, combining todayÕs television commercials, magazine ads, and a detailed sales brochure. If an ad catches your attention, youÕll be able to request additional information directly and very easily. Links will let you navigate through whatever information the advertiser has made available, which might be product manuals consisting of video, audio, and text. Vendors will make getting information about their products as simple as possible.Ó
Biography:Bill Gates, the most influential technology entrepreneur of the late 20th century, was the primary author of the prediction-packed 1995 book “The Road Ahead” and is the founder and CEO of Microsoft Corporation. (Entrepreneur/Business Leader.)
Date of prediction: January 1, 1995
Topic of prediction: Getting, Sharing Information
Subtopic: Advertising/PR
Name of publication: The Road Ahead (book)
Title, headline, chapter name: Chapter 8: Friction-Free Capitalism
Quote Type: Direct quote
Page number or URL of document at time of study:
Page 159
This data was logged into the Elon/Pew Predictions Database by: Guarino, Jennifer Anne