Better and more efficient delivery of what already exists is what most media executives think and talk about in the context of being digital. But like the Trojan horse, the consequence of this gift will be surprising. Wholly new content will emerge from being digital, as will new players, new economic models, and a likely cottage industry of information and entertainment providers.
Predictor: Negroponte, Nicholas
Prediction, in context:In his 1995 book “Being Digital,” Nicholas Negroponte writes: ”Better and more efficient delivery of what already exists is what most media executives think and talk about in the context of being digital. But like the Trojan horse, the consequence of this gift will be surprising. Wholly new content will emerge from being digital, as will new players, new economic models, and a likely cottage industry of information and entertainment providers.”
Biography:Nicholas Negroponte, a co-founder of MIT’s Media Lab and a popular speaker and writer about technologies of the future, wrote one of the 1990s’ best-selling books about the new future of communications, “Being Digital.” (Pioneer/Originator.)
Date of prediction: February 1, 1995
Topic of prediction: Economic structures
Subtopic: General
Name of publication: Being Digital (book)
Title, headline, chapter name: Chapter 1: The DNA of Information
Quote Type: Direct quote
Page number or URL of document at time of study:
Page 18
This data was logged into the Elon/Pew Predictions Database by: Guarino, Jennifer Anne