With the possible exception of sports and elections, technology suggests that TV and radio of the future will be delivered asynchronously … On-demand information will dominate digital life. We will ask explicitly and implicitly for what we want, when we want it. This is require a radical rethinking of advertiser-supported programing.
Predictor: Negroponte, Nicholas
Prediction, in context:In his 1995 book “Being Digital,” Nicholas Negroponte writes:”With the possible exception of sports and elections, technology suggests that TV and radio of the future will be delivered asynchronously. This will happen either on demand or using ‘broadcatching,’ a term coined in 1987 by Stewart Brand in his book about the Media Lab. Broadcatching is the radiation of a bit stream, most likely one with vast information pushed into the ether or down a fiber. At the receiving end, a computer catches the bits, examines them, and discards all but the few it thinks you want to consume later. On-demand information will dominate digital life. We will ask explicitly and implicitly for what we want, when we want it. This is require a radical rethinking of advertiser-supported programing.”
Biography:Nicholas Negroponte, a co-founder of MIT’s Media Lab and a popular speaker and writer about technologies of the future, wrote one of the 1990s’ best-selling books about the new future of communications, “Being Digital.” (Pioneer/Originator.)
Date of prediction: February 1, 1995
Topic of prediction: Getting, Sharing Information
Subtopic: General
Name of publication: Being Digital (book)
Title, headline, chapter name: Chapter 13: The Post-Information Age
Quote Type: Direct quote
Page number or URL of document at time of study:
Page 169
This data was logged into the Elon/Pew Predictions Database by: Guarino, Jennifer Anne