The superhighway – or hypeway, as one skeptic calls it – is supposed to knit our computer, television and telephones into networks that will allows us to work, shop and run errands in ‘virtual communities’ without ever leaving our armchairs. All this activity is expected to generate a mind-boggling $3.5 trillion global-communications industry by the end of the century, according to no less an expert than John Sculley, the former CEO of Apple Computer. He might add that it could be rocky getting there: He himself left Apple for a job that didn’t pan out.
Predictor: Fryer, Bronwyn
Prediction, in context:The 1995 book “The Information Revolution,” edited by Donald Altschiller, carries a reprint of April, 1994, Working Woman article “Sex & the Superhighway” by Bronwyn Fryer. Fryer hopes for a greater role for women in technical and management positions. She writes: ”The superhighway – or hypeway, as one skeptic calls it – is supposed to knit our computer, television and telephones into networks that will allows us to work, shop and run errands in ‘virtual communities’ without ever leaving our armchairs. All this activity is expected to generate a mind-boggling $3.5 trillion global-communications industry by the end of the century, according to no less an expert than John Sculley, the former CEO of Apple Computer. He might add that it could be rocky getting there: He himself left Apple for a job that didn’t pan out.”
Date of prediction: January 1, 1994
Topic of prediction: Community/Culture
Subtopic: General
Name of publication: The Information Revolution (book)
Title, headline, chapter name: Sex & the Superhighway
Quote Type: Direct quote
Page number or URL of document at time of study:
Page 210
This data was logged into the Elon/Pew Predictions Database by: Guarino, Jennifer Anne