“Print” and “broadcast” used to be the two divisions in journalism schools. Soon the NII, or Infobahn, will allow video clips to be part of the story, and all journalists will need to be conversant with good writing and good broadcasting. Multimedia delivery is here. The division of the future will be between advertising and public relations on one hand, and news reporting using multimedia on the other.
Predictor: Woodbury, Marsha
Prediction, in context:The June 1994 issue of The Network Observer, an online newsletter, carries an article titled “The Net Gives New Life to Journalism,” by Marsha Woodbury, director at large for Computer Professionals for Social Responsibility and a doctoral student at the College of Education at the University of Illinois. She writes: ”When people talk about the NII journalism, they think in terms of our daily paper being delivered on a screen. But the metamorphosis is deeper than that. We journalists are scrambling to keep up with today’s changes, as we can link to resources that we used to dream about. We can reach out to each other and our readership in wonderful ways. As a journalist trying to ride this wave, I am constantly thrilled with what we can do now, yet overwhelmed with keeping up. The good news is that this growth in the boundaries of journalism bodes well for freedom and democracy. And the transformation goes far deeper than the outsider might realize. First let’s look at the transformation in roles and responsibilities. For example, ‘print’ and ‘broadcast’ used to be the two divisions in journalism schools. Soon the NII, or Infobahn, will allow video clips to be part of the story, and all journalists will need to be conversant with good writing and good broadcasting. Multimedia delivery is here. The division of the future will be between advertising and public relations on one hand, and news reporting using multimedia on the other.”
Date of prediction: January 1, 1994
Topic of prediction: Getting, Sharing Information
Subtopic: Journalism/Media
Name of publication: The Network Observer
Title, headline, chapter name: The Net Gives New Life to Journalism
Quote Type: Direct quote
Page number or URL of document at time of study:
http://dlis.gseis.ucla.edu/people/pagre/tno/june-1994.html
This data was logged into the Elon/Pew Predictions Database by: Guarino, Jennifer Anne