Pattie Maes , a researcher at MIT’s Media Lab, was a founder and board member of Firefly Network, Inc. in Cambridge, Mass. Ð one of the first companies to commercialize personalization and profiling technology (Firefly was acquired by Microsoft in 1998). She was also a founder and a board member of Open Ratings, Inc., a provider of performance data on businesses for B2B ecommerce. (Research Scientist/Illuminator.)
