Brian Behlendorf was a key innovator in the development of Web commerce. At the outset of the 1990s, he was chief engineer at Wired magazine’s inception and later helped start up HotWired, one of the first large-scale publishing Web sites. He spent 1993-98 as co-founder and CTO at Organic Online, one of the first Web design and engineering consulting firms. While there, he co-founded and contributed heavily to the Apache Web Server Project, co-founded and supported the VRML (Virtual Reality Modeling language) effort, and assisted several IETF (Internet Engineering Task Force) working groups, particularly the HTTP standardization effort. (Pioneer/Originator.)