A couple realizes … it is time to replace [the tires on their van] … They ask their computer to retrieve multimedia tire ads. These ads contain useful information about the companies’ consumer services (hours, loaner cars, payment plans, etc.). In this case, the consumer asks the computer to display on a map those companies that have 215X75R tires on sale with 60,000-mile warranties, are located within 5 miles of their home, have hours that extend to at least 8 p.m., and offer shuttle service to and from the Metro … The consumer then issues an electronic bid to one or more of these companies.This in turn would be automatically answered by the tire companies’ electronic commerce service.The consumer then picks the best offer … Payment could be arranged electronically.
Predictor: Information Infrastructure Technology and Applications (IITA) Task Group: High-Performance Computing and Communications Information Technology Subcommittee
Prediction, in context:In a final draft of their Dec. 1, 1993, recommendations for the National Information Infrastructure, members of the High-Performance Computing Communications and Information Technology subcommittee write the following: ”Consider the following [scenario] describing how consumers might use electronic commerce by the end of the century: A couple realizes that their van has about 45,000 miles on it, and it is time to replace the tires. Rather than scanning the ads in the Sunday morning sports page, they ask their computer to retrieve multimedia tire ads. These ads contain useful information about the companies’ consumer services (hours, loaner cars, payment plans, etc.). In this case, the consumer asks the computer to display on a map those companies that have 215X75R tires on sale with 60,000-mile warranties, are located within 5 miles of their home, have hours that extend to at least 8 p.m., and offer shuttle service to and from the Metro. These are displayed on a computer-generated map and the consumer selectively examines the electronic advertisement of each offering.The consumer then issues an electronic bid to one or more of these companies.This in turn would be automatically answered by the tire companies’ electronic commerce service.The consumer then picks the best offer (based in part on third party ‘consumer reports’ about tire quality and customer satisfaction), and upon acceptance, activates a process that would reserve (or order) the tire from inventory, schedule an appointment, and reserve other services requested (such as a shuttle to work). Payment could be arranged electronically as negotiated in the bid (for example, in advance, upon performance, or upon inspection by the consumer).”
Date of prediction: December 1, 1993
Topic of prediction: Economic structures
Subtopic: E-commerce
Name of publication: Information Infrastructure Technology and Applications - Report of the IITA Task Group: High-Performance Computing Communications and Information Technology Subcommittee
Title, headline, chapter name: 2.2 Electronic Commerce
Quote Type: Direct quote
Page number or URL of document at time of study:
http://www.ifla.org/documents/infopol/us/iita.txt
This data was logged into the Elon/Pew Predictions Database by: Anderson, Janna Quitney