The idea is to create “electronic marketplaces” that, by allowing buyers and sellers to exchange information, will inspire subscribers to investigate the site on their own.
Predictor: Nollinger, Mark
Prediction, in context:In a 1995 article in Wired magazine, Mark Nollinger writes: ”AOL is mindful of the potential backlash from users; over-selling soap in cyberspace, and blatant come-ons are out. Rather, the idea is to create ‘electronic marketplaces’ that, by allowing buyers and sellers to exchange information, will inspire subscribers to investigate the site on their own. In the American Express area, for example, users can check their bills, get vacation advice, make travel reservations, and, of course, apply for a charge card.”
Date of prediction: September 1, 1995
Topic of prediction: Economic structures
Subtopic: E-commerce
Name of publication: Wired
Title, headline, chapter name: America, Online! America Online Has Been on a Rocket Ride, Now it Would Like to Morph Into an ‘Interactive Service Company’ Before Microsoft and the Web Eat its Lunch
Quote Type: Direct quote
Page number or URL of document at time of study:
http://www.wired.com/wired/archive/3.09/aol_pr.html
This data was logged into the Elon/Pew Predictions Database by: Stotler, Larry