The information superhighway is about the global movement of weightless bits at the speed of light. As one industry after another looks at itself in the mirror and asks about its future in a digital world, the future is driven almost 100 percent by the ability of that company’s product or services to be rendered in digital form.
Predictor: Negroponte, Nicholas
Prediction, in context:In his 1995 book “Being Digital,” Nicholas Negroponte writes: ”The information superhighway is about the global movement of weightless bits at the speed of light. As one industry after another looks at itself in the mirror and asks about its future in a digital world, the future is driven almost 100 percent by the ability of that company’s product or services to be rendered in digital form … This is not to say that digital technologies will be of no help in design, manufacturing, marketing, and management of atom-based businesses. I am only saying that the core business won’t change and your product won’t have bits standing in for atoms.”
Biography:Nicholas Negroponte, a co-founder of MIT’s Media Lab and a popular speaker and writer about technologies of the future, wrote one of the 1990s’ best-selling books about the new future of communications, “Being Digital.” (Pioneer/Originator.)
Date of prediction: February 1, 1995
Topic of prediction: Economic structures
Subtopic: General
Name of publication: Being Digital (book)
Title, headline, chapter name: Chapter 1: The DNA of Information
Quote Type: Direct quote
Page number or URL of document at time of study:
Pages 12, 13
This data was logged into the Elon/Pew Predictions Database by: Guarino, Jennifer Anne