You wonÕt be drowned by the deluge of unimportant information because youÕll use software to filter incoming advertising and other extraneous messages and spend your valuable time looking at those messages that interest you. Most people will block e-mail ads except for those about product areas of particular concern.
Predictor: Gates, Bill
Prediction, in context:In his 1995 book “The Road Ahead,” Microsoft CEO Bill Gates writes: ÒYou wonÕt be drowned by the deluge of unimportant information because youÕll use software to filter incoming advertising and other extraneous messages and spend your valuable time looking at those messages that interest you. Most people will block e-mail ads except for those about product areas of particular concern.Ó
Biography:Bill Gates, the most influential technology entrepreneur of the late 20th century, was the primary author of the prediction-packed 1995 book “The Road Ahead” and is the founder and CEO of Microsoft Corporation. (Entrepreneur/Business Leader.)
Date of prediction: January 1, 1995
Topic of prediction: Community/Culture
Subtopic: Information Overload
Name of publication: The Road Ahead (book)
Title, headline, chapter name: Chapter 8: Friction-Free Capitalism
Quote Type: Direct quote
Page number or URL of document at time of study:
Page 173
This data was logged into the Elon/Pew Predictions Database by: Guarino, Jennifer Anne