You wonÕt have to depend only on what we or any other manufacturer tell you. YouÕll be able to examine product reviews in search of less biased information. After youÕve seen the advertising, reviews, and multimedia manuals, you might ask for relevant government regulatory data. YouÕll check to see if the vendor has surveyed owners. Then you might dig deeper into one area of particular interest to you – for instance, durability. Or you could seek the advice of sales consultants, human or electronic, who will create and publish specialized reviews for all kinds of products, from drill bits to ballet slippers. Of course you will still ask people you know for recommendations.
Predictor: Gates, Bill
Prediction, in context:In his 1995 book “The Road Ahead,” Microsoft CEO Bill Gates writes: ÒYou wonÕt have to depend only on what we or any other manufacturer tell you. YouÕll be able to examine product reviews in search of less biased information. After youÕve seen the advertising, reviews, and multimedia manuals, you might ask for relevant government regulatory data. YouÕll check to see if the vendor has surveyed owners. Then you might dig deeper into one area of particular interest to you – for instance, durability. Or you could seek the advice of sales consultants, human or electronic, who will create and publish specialized reviews for all kinds of products, from drill bits to ballet slippers. Of course you will still ask people you know for recommendations, but efficiently, by electronic mail.Ó
Biography:Bill Gates, the most influential technology entrepreneur of the late 20th century, was the primary author of the prediction-packed 1995 book “The Road Ahead” and is the founder and CEO of Microsoft Corporation. (Entrepreneur/Business Leader.)
Date of prediction: January 1, 1995
Topic of prediction: Economic structures
Subtopic: Shopping
Name of publication: The Road Ahead (book)
Title, headline, chapter name: Chapter 8: Friction-Free Capitalism
Quote Type: Direct quote
Page number or URL of document at time of study:
Page 160
This data was logged into the Elon/Pew Predictions Database by: Guarino, Jennifer Anne