Interactive digital video technology will change how business people communicate electronically. Just think about the existing difficulties of imparting to a globally dispersed team the full implications of a new product. In the future, all participants will get access to programmable scenarios about the product launch.
Predictor: Strassmann, Paul
Prediction, in context:In his 1990 book “The Business Value of Computers,” Paul Strassmann writes: ”Interactive digital video technology will change how business people communicate electronically. Just think about the existing difficulties of imparting to a globally dispersed team the full implications of a new product. In the future, all participants will get access to programmable scenarios about the product launch. The connections between budgets, schedules and events show up on displays so that individuals or teams can explore how this affects their situation. In these ways, annotations of shared files and scenario improvements can become the means for securing commitments without excessive time devoted to unproductive meetings.”
Date of prediction: January 1, 1990
Topic of prediction: Communication
Subtopic: General
Name of publication: The Business Value of Computers
Title, headline, chapter name: Computer-Based Communication
Quote Type: Direct quote
Page number or URL of document at time of study:
Page 372
This data was logged into the Elon/Pew Predictions Database by: Anderson, Janna Quitney