Elon University
The prediction, in brief:

It’s not about one-to-many publishing any longer. In the end the digital revolution is coming from the bottom up … We’re living in a period where the future is malleable. We’ve been living in the shadow of nuclear war, the bleak sense of the future was affecting everyone. We’re trying to suggest that the future is friendly. We’re trying to say we can make a difference. Computers and networks are tools that will create better times.

Predictor: Rossetto, Louis

Prediction, in context:

In a 1994 article for The New York Times, John Markoff interviews Louis Rossetto, co-founder and editor/publisher of Wired magazine. Markoff writes: ”Wired found its voice writing about technologists rather than technology … in recent issues, Michael Crichton prophesied the end of traditional newspapers, and the author Douglas Coupland (‘Generation X’) wrote a devastating fictional account of life at Microsoft … Mr. Rossetto is convinced that the reason Wired is a success is that it offers a semblance of community to a segment of society that is trying to reinvent the future, pioneering new software, computers and networks. ‘It’s not about one-to-many publishing any longer,’ he said. ‘In the end the digital revolution is coming from the bottom up.’ Wired will increasingly become more an electronic community, less a paper magazine, treating its readers as clients and offering them a point of view. The editors have already gone on record opposing the government’s proposal for electronic eavesdropping … ‘We’re living in a period where the future is malleable,’ he said. ‘We’ve been living in the shadow of nuclear war, the bleak sense of the future was affecting everyone. We’re trying to suggest that the future is friendly. We’re trying to say we can make a difference. Computers and networks are tools that will create better times.'”

Biography:

Louis Rossetto was the CEO and co-founder of Wired Ventures Inc. in the 1990s. He was the founding publisher and editor of Wired magazine and its online spin-off, HotWired. Wired magazine incredibly influential from its beginning in 1993, illuminating for a large audience, the most important issues of the Internet age. (Entrepreneur/Business Leader.)

Date of prediction: May 1, 1994

Topic of prediction: General, Overarching Remarks

Subtopic: General

Name of publication: New York Times

Title, headline, chapter name: Conversations/Louis Rossetto; The View From Cyberspace: The Revolution Will Be Digitized

Quote Type: Direct quote

Page number or URL of document at time of study:
http://web.lexis-nexis.com/universe/document?_m=f61719553502e2fbaf2bc2da62abd528&_docnum=2&wchp=dGLbVzb-lSlAl&_md5=cc5ac0ac42e1693022d3894ea5402398

This data was logged into the Elon/Pew Predictions Database by: Pagano, Shawna