Elon University
The prediction, in brief:

Creating alternative revenue models is important to avoid the application of potentially harmful revenue models due to a lack of alternatives … The web needs an improved revenue model which covers both the payment of the author and credits. The web technology designers should be aware that they have a fundamental affect on the revenue model that will be applied. Thus it may be important to integrate the creation of revenue models for the web as a part of the technological design. This may argue for the inclusion of specialists from other areas, such as economics and legislation, in the technology design process.

Predictor: Norderhaug, Terje

Prediction, in context:

In a paper presented at the third annual WWW Conference in 1995, Terje Norderhaug and Juliet M. Oberding of Media Design inProgress presented research titled, ÒDesigning a Web of Intellectual Property,Ó in which they assert that web technology undermines the protection of intellectual property. They write: ÒThe revenue model has implications for what content will be made available on a medium as well as the quality of that content. Web technology designers can strongly impact which revenue models will be used on the web. Creating alternative revenue models is important to avoid the application of potentially harmful revenue models due to a lack of alternatives … The web needs an improved revenue model which covers both the payment of the author and credits. The web technology designers should be aware that they have a fundamental affect on the revenue model that will be applied. Thus it may be important to integrate the creation of revenue models for the web as a part of the technological design. This may argue for the inclusion of specialists from other areas, such as economics and legislation, in the technology design process.Ó

Date of prediction: January 1, 1995

Topic of prediction: Controversial Issues

Subtopic: Copyright/Intellectual Property/Plagiarism

Name of publication: WWW Conference '95

Title, headline, chapter name: Designing a Web of Intellectual Property

Quote Type: Direct quote

Page number or URL of document at time of study:
www.igd.fhg.de/archive/1995_www95/proceedings/papers/95/webip.html

This data was logged into the Elon/Pew Predictions Database by: Guarino, Jennifer Anne