Consumers don’t want to deal with the First Bank of Nowhere. They want to deal with people they know. The problem of consumer reluctance “will frankly take one to two decades to solve.”
Predictor: Cook, Scott
Prediction, in context:In a 1995 article about the PC Forum for The Wall Street Journal, Jared Sandberg quotes Scott Cook. Sandberg writes: ”Consumers worry that computers and online services can’t be trusted with sensitive financial information. ‘Consumers don’t want to deal with the First Bank of Nowhere,’ Scott Cook, chairman of Quicken maker Intuit Inc., told a packed crowd in the keynote speech at PC Forum on Monday. ‘They want to deal with people they know.’ A ‘revolution’ in online commerce is coming, he said, but he cautioned in an interview that the problem of consumer reluctance ‘will frankly take one to two decades to solve.'”
Date of prediction: March 6, 1995
Topic of prediction: Economic structures
Subtopic: E-commerce
Name of publication: Wall Street Journal
Title, headline, chapter name: ‘Digerati’ Say Online Marketplace Won’t Maul Any Malls for a While
Quote Type: Direct quote
Page number or URL of document at time of study:
http://proquest.umi.com/pqdweb?Did=000000004636803&Fmt=3&Deli=1&Mtd=1&Idx=1&Sid=1&RQT=309
This data was logged into the Elon/Pew Predictions Database by: Garrison, Betty