The Web is … the future of direct-response marketing … Of course, anybody who believes that all of this is not going to have a first-order-magnitude impact, particularly on the entertainment business, is incredibly foolish and will probably end up at a huge competitive disadvantage.
Predictor: Teller, Al
Prediction, in context:In a 1995 article for Wired magazine, managing editor John Battelle interviews Al Teller, former president of Columbia Records and at CBS Records before becoming chair of MCA Music Entertainment Group. Teller was a member of the National Information Infrastructure Advisory Council. Battelle quotes Teller saying: ”One of the most powerful aspects of the Web is its ability to market to a huge audience, one person at a time. You can’t do that any other way. It’s the future of direct-response marketing … Of course, anybody who believes that all of this is not going to have a first-order-magnitude impact, particularly on the entertainment business, is incredibly foolish and will probably end up at a huge competitive disadvantage.”
Date of prediction: January 1, 1995
Topic of prediction: Getting, Sharing Information
Subtopic: General
Name of publication: Wired
Title, headline, chapter name: Disc Junkie: MCA Music’s Al Teller Reveals Why Hollywood is Deaf to the Sounds of the Net
Quote Type: Direct quote
Page number or URL of document at time of study:
http://www.wired.com/wired/archive/3.07/teller_pr.html
This data was logged into the Elon/Pew Predictions Database by: Anderson, Janna Quitney