The hardware may be dazzling, but it won’t make any difference if our intellectual product, and that of other reputable companies, isn’t right. If you are to be truly successful, you’ll be marketing, promoting and publicizing programs with inherent quality.
Predictor: Eisner, Michael
Prediction, in context:In a 1993 article for Broadcasting & Cable magazine, Mike Freeman reports on a speech Walt Disney Co. CEO Michael Eisner gave at the PROMAX/BDA conference in Orlando, Florida. Freeman writes:”Given the current fragmentation of the television universe, Eisner said, he wonders how the major cable players and software providers will come up with enough ‘compelling’ original programming for 500 channels. The bottom-line consideration, he said, is how much consumers will be willing to pay for all these channels, especially when viewers regularly watch only a ‘handful’ of cable channels. ‘The hardware may be dazzling, but it won’t make any difference if our intellectual product, and that of other reputable companies, isn’t right,’ Eisner said. ‘If you are to be truly successful, you’ll be marketing, promoting and publicizing programs with inherent quality.'”
Date of prediction: June 1, 1993
Topic of prediction: Getting, Sharing Information
Subtopic: TV/Films/Video
Name of publication: Broadcasting & Cable
Title, headline, chapter name: Eisner On the Info Highway: Slow Down – Michael Eisner Speaks on the 500-Channel Television Proposal
Quote Type: Direct quote
Page number or URL of document at time of study:
Volume 123, Issue 25, Page 26
This data was logged into the Elon/Pew Predictions Database by: Anderson, Janna Quitney