Programming will be structured according to one question. What does the customer want? The answer might be infomercials, classifieds, continuing education, couponing or even buying life insurance (with the cable company getting the commission) … And we will be in the telephone business.
Predictor: Holmes, Geoff
Prediction, in context:In a 1993 article for Broadcasting & Cable magazine, Mike Freeman reports on a speech Time Warner Senior Vice President Geoff Holmes gave at the PROMAX/BDA conference in Orlando, Florida. Freeman writes:”The concept of channel will disappear entirely, Holmes suggested. Programming will be structured according to one question. What does the customer want? The answer might be infomercials, classifieds, continuing education, couponing or even buying life insurance (with the cable company getting the commission). Holmes said telcos and cable share this vision of the future, adding that the only difference is ‘time and cost,’ with cable coming out on the long end of the stick in both areas. ‘And we will be in the telephone business,’ he promised. Holmes sees a role for the networks in this one-channel future, but as program packagers – that is ‘people who know how to package things that people want.'”
Date of prediction: June 1, 1993
Topic of prediction: Getting, Sharing Information
Subtopic: Advertising/PR
Name of publication: Broadcasting & Cable
Title, headline, chapter name: Eisner On the Info Highway: Slow Down – Michael Eisner Speaks on the 500-Channel Television Proposal
Quote Type: Partial quote
Page number or URL of document at time of study:
Volume 123, Issue 25, Page 26
This data was logged into the Elon/Pew Predictions Database by: Anderson, Janna Quitney