Holmes told the promotion executives that they would have to rethink their craft in this new future. The interactive system of the immediate future will have the capacity to target spots to individual neighborhoods of 200-300 people, he said. The traditional notions of 30- and 60-second spots will lose their meaning, he said.
Predictor: Holmes, Geoff
Prediction, in context:In a 1993 article for Broadcasting & Cable magazine, Mike Freeman reports on a speech Time Warner Senior Vice President Geoff Holmes gave at the PROMAX/BDA conference in Orlando, Florida. Freeman writes:”Holmes told the promotion executives that they would have to rethink their craft in this new future. The interactive system of the immediate future will have the capacity to target spots to individual neighborhoods of 200-300 people, he said. The traditional notions of 30- and 60-second spots will lose their meaning, he said.”
Date of prediction: June 1, 1993
Topic of prediction: Getting, Sharing Information
Subtopic: Advertising/PR
Name of publication: Broadcasting & Cable
Title, headline, chapter name: Eisner On the Info Highway: Slow Down – Michael Eisner Speaks on the 500-Channel Television Proposal
Quote Type: Partial quote
Page number or URL of document at time of study:
Volume 123, Issue 25, Page 26
This data was logged into the Elon/Pew Predictions Database by: Anderson, Janna Quitney