We want that advertising, but we want it at the time and place of our choosing.
Predictor: Branscomb, Anne Wells
Prediction, in context:In a 1995 article for United Press International, reporter Dominic Manno quotes Anne Wells Branscomb. He writes:”Another conference participant was not so quick to consign advertising to the past. Communications lawyer Anne Wells Branscomb said the superhighway will give advertisers the opportunity to reach consumers, but at the consumer’s leisure. ‘We want that advertising,’ she said, ‘but we want it at the time and place of our choosing.'”
Biography:Anne Wells Branscomb, an expert in technology and the law, was the author of “Who Owns Information? From Privacy to Public Access” (Basic Books, 1994), and the 1995 Yale Law Journal article “Anonymity, Autonomy, and Accountability as Challenges to the First Amendment in Cyberspaces.” (Legislator/Politician/Lawyer.)
Date of prediction: January 1, 1995
Topic of prediction: Getting, Sharing Information
Subtopic: Advertising/PR
Name of publication: United Press International
Title, headline, chapter name: Electronic Shopping Takes to Information Highway
Quote Type: Partial quote
Page number or URL of document at time of study:
http://web.lexis-nexis.com/universe/document?_m=5f0cdf5e32e4ce100fa0472635a34d2d&_docnum=2&wchp=dGLbVzb-lSlAl&_md5=30e22479518e95b377d1eb796ca383fd
This data was logged into the Elon/Pew Predictions Database by: Bricker, Erin E.