Rance Crain, editor-in-chief of paper-based Advertising Age dismisses the current interest in online communication as “‘cyberspin’ designed to build urgency and credibility for a new technology.”
Predictor: Crain, Rance
Prediction, in context:In a 1994 article for Computer-Mediated Communication, John December paraphrases the position of Rance Crain of Advertising Age regarding the importance of the Internet, reflecting on a statement Crain made in the Oct. 24, 1994, issue, page 18: ”Rance Crain, editor-in-chief of paper-based Advertising Age dismisses the current interest in online communication as “‘cyberspin’ designed to build urgency and credibility for a new technology that to my way of thinking will never be more than a niche player for our time and attention.'”
Date of prediction: January 1, 1994
Topic of prediction: Global Relationships/Politics
Subtopic: General
Name of publication: Computer-Mediated Communication Magazine
Title, headline, chapter name: From the Nets
Quote Type: Paraphrase
Page number or URL of document at time of study:
http://www.december.com/cmc/mag/1994/nov/nets.html
This data was logged into the Elon/Pew Predictions Database by: Walsh, Meghan