Advertising, especially as it becomes more targeted, will increasingly be seen by readers as news.
Predictor: Negroponte, Nicholas
Prediction, in context:In a 1995 column for InfoWorld, publisher Bob Metcalfe interviews Nicholas Negroponte, a founder of MIT’s Media Lab. Metcalfe paraphrases Negroponte’s point of view on the future of newspaper advertising:”Bucking the academic trend, Negroponte sees electronic newspapers full of advertising. And he sees that advertising, especially as it becomes more targeted, will increasingly be seen by readers as news.”
Biography:Nicholas Negroponte, a co-founder of MIT’s Media Lab and a popular speaker and writer about technologies of the future, wrote one of the 1990s’ best-selling books about the new future of communications, “Being Digital.” (Pioneer/Originator.)
Date of prediction: January 1, 1993
Topic of prediction: Getting, Sharing Information
Subtopic: Newspapers
Name of publication: InfoWorld
Title, headline, chapter name: Get Ready for Personalized Newspapers
Quote Type: Paraphrase
Page number or URL of document at time of study:
http://web5.infotrac.galegroup.com/itw/infomark/976/268/36560492w5/purl=rc1_EAIM_0_A13709919&dyn=5!xrn_1_0_A13709919?sw_aep=ncliveec
This data was logged into the Elon/Pew Predictions Database by: Anderson, Janna Quitney