Newspapers will know much more about their readers, most of whom will be happy to share that information. So, instead of advertising to all the readers of a newspaper, companies will pay to speak only to those readers intending right then to buy their products. This will be more economical for publishers and advertisers and more welcome by readers.
Predictor: Negroponte, Nicholas
Prediction, in context:In a 1995 column for InfoWorld, publisher Bob Metcalfe interviews Nicholas Negroponte, a founder of MIT’s Media Lab. Metcalfe paraphrases Negroponte’s point of view on the future of newspaper advertising:”In the electronic world, newspapers will know much more about their readers, most of whom will be happy to share that information. So, instead of advertising to all the readers of a newspaper, companies will pay to speak only to those readers intending right then to buy their products. This will be more economical for publishers and advertisers and more welcome by readers.”
Biography:Nicholas Negroponte, a co-founder of MIT’s Media Lab and a popular speaker and writer about technologies of the future, wrote one of the 1990s’ best-selling books about the new future of communications, “Being Digital.” (Pioneer/Originator.)
Date of prediction: January 1, 1993
Topic of prediction: Getting, Sharing Information
Subtopic: Newspapers
Name of publication: InfoWorld
Title, headline, chapter name: Get Ready for Personalized Newspapers
Quote Type: Paraphrase
Page number or URL of document at time of study:
http://web5.infotrac.galegroup.com/itw/infomark/976/268/36560492w5/purl=rc1_EAIM_0_A13709919&dyn=5!xrn_1_0_A13709919?sw_aep=ncliveec
This data was logged into the Elon/Pew Predictions Database by: Anderson, Janna Quitney