The big idea is the development of an electronic model of each reader. Using this model, information can be filtered or directed to a reader. This model can be built with the readers’ help or by electronically observing behaviors in the relevant markets.
Predictor: Negroponte, Nicholas
Prediction, in context:In a 1995 column for InfoWorld, publisher Bob Metcalfe interviews Nicholas Negroponte, a founder of MIT’s Media Lab, about the future of targeted advertising in newspapers. Metcalfe paraphrases Negroponte’s point:”[Negroponte says] the big idea is the development of an electronic model of each reader. Using this model, information can be filtered or directed to a reader. This model can be built with the readers’ help or by electronically observing behaviors in the relevant markets.”
Biography:Nicholas Negroponte, a co-founder of MIT’s Media Lab and a popular speaker and writer about technologies of the future, wrote one of the 1990s’ best-selling books about the new future of communications, “Being Digital.” (Pioneer/Originator.)
Date of prediction: January 1, 1993
Topic of prediction: Getting, Sharing Information
Subtopic: Newspapers
Name of publication: InfoWorld
Title, headline, chapter name: Get Ready for Personalized Newspapers
Quote Type: Paraphrase
Page number or URL of document at time of study:
http://web5.infotrac.galegroup.com/itw/infomark/976/268/36560492w5/purl=rc1_EAIM_0_A13709919&dyn=5!xrn_1_0_A13709919?sw_aep=ncliveec
This data was logged into the Elon/Pew Predictions Database by: Anderson, Janna Quitney