Much content will be developed under service contracts. A supplier will create high-value content, such as a market-research study directly for a paying customer (or a limited set of customers). Newspapers and online news services will pay reporters and editors to produce content, which will then be sold cheaply in conjunction with advertising that covers most costs; that same content may also be distributed “free” as part of a subscription service. Certainly, advertisers will continue to pay people to develop advertising content for them, even if that content is to be distributed free.
Predictor: Dyson, Esther
Prediction, in context:In an article she wrote in 1995 for Wired magazine, Esther Dyson comments on intellectual property rights in the future on the Internet: ”Much content will be developed under service contracts. A supplier will create high-value content, such as a market-research study directly for a paying customer (or a limited set of customers). Newspapers and online news services will pay reporters and editors to produce content, which will then be sold cheaply in conjunction with advertising that covers most costs; that same content may also be distributed ‘free’ as part of a subscription service. Certainly, advertisers will continue to pay people to develop advertising content for them, even if that content is to be distributed free.”
Biography:Esther Dyson was founding editor of Release 1.0 and a consultant and expert on computing and high-tech applications. She served as the president of EDventure Holdings. She founded the PC Forum, an annual conference and industry event. She had the highest profile of the women of technology in the 1990s. (Futurist/Consultant.)
Date of prediction: July 1, 1995
Topic of prediction: Getting, Sharing Information
Subtopic: Publishing
Name of publication: Wired
Title, headline, chapter name: Intellectual Value: A Radical New Way of Looking at Compensation for Owners and Creators in the Net-Based Economy
Quote Type: Direct quote
Page number or URL of document at time of study:
http://www.wired.com/wired/archive//3.07/dyson.html?person=esther_dyson&topic_set=w
This data was logged into the Elon/Pew Predictions Database by: Anderson, Janna Quitney