Tomorrow’s digital advertising will be inextricably woven into networks and VR fabrics. The digital David Ogilvy may not have materialized yet, but cyberspace’s commercial future is inevitable. There will be billboards along the Information Superhighway.
Predictor: Schrage, Michael
Prediction, in context:In a 1994 article about advertising in the digital age for Wired magazine, Michael Schrage, an MIT Media Lab fellow and columnist for Adweek magazine, writes: ”Tomorrow’s digital advertising will be inextricably woven into networks and VR fabrics. The digital David Ogilvy may not have materialized yet, but cyberspace’s commercial future is inevitable. There will be billboards along the Information Superhighway.”
Date of prediction: January 1, 1994
Topic of prediction: Getting, Sharing Information
Subtopic: Advertising/PR
Name of publication: Wired
Title, headline, chapter name: Is Advertising Dead? Adviruses, digimercials and memegraphics: The Future of Advertising is the Future of Media
Quote Type: Direct quote
Page number or URL of document at time of study:
http://www.wired.com/wired/archive/2.02/advertising_pr.html
This data was logged into the Elon/Pew Predictions Database by: Anderson, Janna Quitney