Where you could once send only strings of text on the Internet, you can now transmit still pictures, sound, and video imagery. This all makes for a rich multimedia broth in which to grow precisely the sort of adviruses that could create a network of cyberspace commercialism.
Predictor: Schrage, Michael
Prediction, in context:In a 1994 article about advertising in the digital age for Wired magazine, Michael Schrage, an MIT Media Lab fellow and columnist for Adweek magazine, writes: ”Some pop culture philosophers would argue that 15-second spots and junk mail already qualify as advertising viruses of the most pernicious sort. Don’t for a moment think that these adviruses reside only in the realms of fiction. Where you could once send only strings of text on the Internet, you can now transmit still pictures, sound, and video imagery. This all makes for a rich multimedia broth in which to grow precisely the sort of adviruses that could create a network of cyberspace commercialism.”
Date of prediction: January 1, 1994
Topic of prediction: Getting, Sharing Information
Subtopic: Advertising/PR
Name of publication: Wired
Title, headline, chapter name: Is Advertising Dead? Adviruses, digimercials and memegraphics: The Future of Advertising is the Future of Media
Quote Type: Direct quote
Page number or URL of document at time of study:
http://www.wired.com/wired/archive/2.02/advertising_pr.html
This data was logged into the Elon/Pew Predictions Database by: Anderson, Janna Quitney