Elon University
The prediction, in brief:

The individual is the basic unit. This is a triumph and a new celebration of the individual. Some things will be universal, partly because everybody’s experiencing everybody else. And some things will differentiate this tribe from that tribe. The riddle of the 1990s is, what’s going to become universal, and what’s going to remain tribal?

Predictor: Naisbitt, John

Prediction, in context:

In a 1994 article for Wired magazine, editor Kevin Kelly interviews futurist John Naisbitt, author of “Megatrends” and “Global Paradox: The Bigger the World Economy, the More Powerful its Smallest Players.” Kelly quotes Naisbitt saying: ”As the world opens up, you can be all kinds of things. You can be a Houstonian and a Texan and an American and an accountant and Chinese, all at the same time. Without question, in unthreatened environments, the individual is the basic unit. This is a triumph and a new celebration of the individual. Some things will be universal, partly because everybody’s experiencing everybody else. And some things will differentiate this tribe from that tribe. The riddle of the 1990s is, what’s going to become universal, and what’s going to remain tribal?”

Biography:

John Naisbitt, a futurist, was co-author of the best-selling book “Megatrends 2000: Ten New Directions for the 1990s” (Morrow, 1991). (Futurist/Consultant.)

Date of prediction: January 1, 1994

Topic of prediction: Community/Culture

Subtopic: General

Name of publication: Wired

Title, headline, chapter name: Mr. Big Trend: Futurist John Naisbitt On Why Small is Not Only Beautiful, But Powerful

Quote Type: Direct quote

Page number or URL of document at time of study:
http://www.wired.com/wired/archive/2.10/naisbitt_pr.html

This data was logged into the Elon/Pew Predictions Database by: Anderson, Janna Quitney