It’s going to have a dilutive effect on traditional media. I think a lot of new brands and content are going to be created on the Net and not in traditional media. I go to CNN.com every day, and I read everything that was on CNN. I get to look at all the images, listen to all the interviews. There’s no longer any reason to watch CNN. I don’t know if CNN’s going to be real happy to hear that.
Predictor: Andreessen, Marc
Prediction, in context:In a 1995 article for Rolling Stone magazine, J.C. Herz interviews Marc Andreessen, an originator of the Mosaic browser and co-founder of Netscape Communications, at his Netscape offices in Mountainview, Calif. Following is an excerpt of the conversation:Herz: “If you look around, you see pop culture is really heavily influenced by television. Given that the Web is going to extend into all these homes, what do you think its effect is going to be?”Andreessen: “It’s a generational thing. People in their early 20s are very highly attuned to this and are more likely to spend more time on the Web than they are watching TV, at least in some parts of the culture. It’s going to have a dilutive effect on traditional media. I think a lot of new brands and content are going to be created on the Net and not in traditional media. I go to CNN.com every day, and I read everything that was on CNN. I get to look at all the images, listen to all the interviews. There’s no longer any reason to watch CNN. I don’t know if CNN’s going to be real happy to hear that.”
Biography:Marc Andreessen worked with Eric Bina at the National Center for Supercomputing Applications at the University of Illinois in 1992, to develop a browser that would be usable on any computer, easy to use and graphically rich. In 1993, their browser, Mosaic, completely changed the face of the Internet Ð it allowed HTML “image” tags which make it so text and art can appear on the same page; it allowed easy text scrolling; and it introduced hyperlinks, allowing users to simply click on an area of the screen to go to another document on the Internet. In1994, Mosaic was developed and marketed; the product eventually was named Netscape. (Pioneer/Originator.)
Date of prediction: November 1, 1995
Topic of prediction: Getting, Sharing Information
Subtopic: Journalism/Media
Name of publication: Rolling Stone
Title, headline, chapter name: Netscape’s Co-Inventor Charts the Digital Future: What a Wonderful Web it Could Be
Quote Type: Direct quote
Page number or URL of document at time of study:
http://web18.epnet.com/citation.asp?tb=1&_ug=dbs+0%2C1+ln+en%2Dus+sid+533727BE%2D85B5%2D4391%2D8E78%2DDD2AD20C349A%40Sessionmgr6+5438&_us=bs+TI++netscape%27s++co%2Dinventor++charts++the++digital++future+ds+TI++netscape%27s++co%2Dinventor++charts++the++digital++future+dstb+ES+fh+0+gl+SO++%22rolling++stone%22+hd+0+hs+0+or+Date+ri+KAAACB1B00245053+sm+ES+ss+SO+8FC9&fn=1&rn=1
This data was logged into the Elon/Pew Predictions Database by: Garrison, Betty