Some are speculating that consumers may be willing to use up to three or four specialized content services this way, but interactive services on the design boards have widely varying potential price/value structures, which makes such speculations hazardous. For example, a home-banking service could be expected to have a different value perception in consumers’ minds than a home-education service for children. In this context, emerging digital-information markets can be expected to take some time to settle pricing issues.
Predictor: Miller, Thomas E.
Prediction, in context:In a 1995 article for American Demographics magazine, Thomas Miller, vice president of the emerging technologies group of Find/SVP in Ithaca, N.Y., writes about general trends indicated by the first annual American Information User Survey, a study of eight focus groups followed by a survey of 2,000 households, plus 200 online user households. Miller writes: ”Microsoft and AT&T are proposing lower service fees for their new information networks, possibly in the $5-per-month range, to which a la carte charges would be added. Some are speculating that consumers may be willing to use up to three or four specialized content services this way, but interactive services on the design boards have widely varying potential price/value structures, which makes such speculations hazardous. For example, a home-banking service could be expected to have a different value perception in consumers’ minds than a home-education service for children. In this context, emerging digital-information markets can be expected to take some time to settle pricing issues.”
Date of prediction: January 1, 1995
Topic of prediction: Information Infrastructure
Subtopic: Internet Service Providers
Name of publication: American Demographics
Title, headline, chapter name: New Markets for Information
Quote Type: Direct quote
Page number or URL of document at time of study:
http://web.lexis-nexis.com/universe/document?_m=92720e236045eca68bb019de4858751a
This data was logged into the Elon/Pew Predictions Database by: Anderson, Janna Quitney