Digital services that aim to complement rather than replace existing information appear to have the best chances for fast consumer acceptance among early-adopter households.
Predictor: Miller, Thomas E.
Prediction, in context:In a 1995 article for American Demographics magazine, Thomas Miller, vice president of the emerging technologies group of Find/SVP in Ithaca, N.Y., writes about general trends indicated by the first annual American Information User Survey, a study of eight focus groups followed by a survey of 2,000 households, plus 200 online user households. Miller writes:”Digital services that aim to complement rather than replace existing information appear to have the best chances for fast consumer acceptance among early-adopter households. For example, newspaper publishers once feared that online services might displace newspapers altogether, but they now realize that few consumers want to read an entire paper on a screen. Thus, in Chicago, Atlanta, Los Angeles, Washington and New York, as well as many smaller markets, major dailies have scrambled to offer online services branded with their flagships’ names. The Internet gold rush of 1994 triggered similar offerings by magazine and book publishers. These services enhance print while allowing information providers to experiment with electronic content and pricing.”
Date of prediction: January 1, 1995
Topic of prediction: Getting, Sharing Information
Subtopic: Newspapers
Name of publication: American Demographics
Title, headline, chapter name: New Markets for Information
Quote Type: Direct quote
Page number or URL of document at time of study:
http://web.lexis-nexis.com/universe/document?_m=92720e236045eca68bb019de4858751a
This data was logged into the Elon/Pew Predictions Database by: Anderson, Janna Quitney