Elon University
The prediction, in brief:

The prevailing view at the AI Lab is that control by the mass media over all things political is coming to an end. In its place will be a back-to-basics, Jeffersonian conversation among the citizenry. “It is the opposite of TV blasting stuff out to people’s living rooms.”

Predictor: Mallery, John

Prediction, in context:

In a 1994 article for Wired magazine, Evan Schwartz writes about ways networked communciations may change the way people get information, quoting John Mallery of MIT’s Artificial Intelligence Laboratory. Schwartz writes: ”[MIT’s Artificial Intelligence Laboratory] began working with the Clinton administration under a pro bono contract and is currently funded by the Advanced Research Projects Agency. At the entrance to the AI Lab’s space in Cambridge, Massachusetts, is a cryptic, new-media poem scrawled on a white board: The revelation will not be televangelized. The revelation will be e-mailed. The retaliation will be tallied. The revolution will not go better with Coke. Doesn’t revolution mean going full circle? ”No one seems exactly sure who wrote it or what it means. But the disjointed statements express a certain subversiveness befitting a place where a barrel-bodied robot on wheels roams the halls, bumping into things while sputtering in a metallic voice: ‘Don’t-follow-me-I-do-not-know-where-I-am-going.’ The prevailing view at the AI Lab is that control by the mass media over all things political is coming to an end. In its place will be a back-to-basics, Jeffersonian conversation among the citizenry. ‘It is the opposite of TV blasting stuff out to people’s living rooms,’ says John Mallery, who leads a team of students and researchers setting up an Intelligent Information Infrastructure for which the White House is a test site.”

Date of prediction: January 1, 1994

Topic of prediction: Global Relationships/Politics

Subtopic: Democracy

Name of publication: Wired

Title, headline, chapter name: Power to the People: The Clinton Administration is Using the Net in a Pitched Effort to Perform an End Run Around the Media

Quote Type: Partial quote

Page number or URL of document at time of study:
http://www.wired.com/wired/archive/2.12/whitehouse_pr.html

This data was logged into the Elon/Pew Predictions Database by: Anderson, Janna Quitney