Elon University
The prediction, in brief:

Once you learn a bit about the unique social niceties that have grown up around e-mail, you can use it to sell.

Predictor: McCarthy, Ken

Prediction, in context:

Ken McCarthy, founding publisher of the Internet Gazette, includes this August 1994 prediction on his personal archive on the Internet: ”Now you need one more line on your business card; your Internet e-mail address. This simple step will open a new channel of communication between you, your company and an audience of what some estimate to be as many as 50 million well-educated, affluent people worldwide. Your prospects and customers can use e-mail to make inquiries, order products and offer suggestions. And once you learn a bit about the unique social niceties that have grown up around e-mail, you can use it to sell.”

Date of prediction: February 1, 1995

Topic of prediction: Economic structures

Subtopic: E-commerce

Name of publication: kenmccarthy.com

Title, headline, chapter name: Predictions

Quote Type: Direct quote

Page number or URL of document at time of study:
http://kenmccarthy.com/predictions/

This data was logged into the Elon/Pew Predictions Database by: Stotler, Larry