No one in their right mind would think that simply getting a phone number or opening a post office box is going to generate business. Similarly, simply setting up an online presence is not going to generate business for anybody. You need to integrate your online presence with some good old-fashioned marketing.
Predictor: McCarthy, Ken
Prediction, in context:Ken McCarthy, founding publisher of the Internet Gazette, includes this February 15, 1995, prediction on his personal archive on the Internet: ”No one in their right mind would think that simply getting a phone number or opening a post office box is going to generate business. Similarly, simply setting up an online presence is not going to generate business for anybody. You need to integrate your online presence with some good old-fashioned marketing.”
Date of prediction: February 15, 1995
Topic of prediction: Economic structures
Subtopic: E-commerce
Name of publication: kenmccarthy.com
Title, headline, chapter name: Predictions
Quote Type: Direct quote
Page number or URL of document at time of study:
http://kenmccarthy.com/predictions/
This data was logged into the Elon/Pew Predictions Database by: Stotler, Larry