Being able to keep track of who is purchasing your material is one of the most compelling aspects of doing business on the ‘Net.
Predictor: McCarthy, Ken
Prediction, in context:Ken McCarthy, founding publisher of the Internet Gazette, includes this April 1995 prediction on his personal archive on the Internet: ”With physical media, the price structure is a major problem. You must charge enough for the distributor and retailer to make money, yet low enough to attract customers. At the same time, you as the developer are responsible for marketing and advertising. And after all is said and done, you don’t know who is actually purchasing your titles … Being able to keep track of who is purchasing your material is one of the most compelling aspects of doing business on the ‘Net.”
Date of prediction: April 1, 1995
Topic of prediction: Economic structures
Subtopic: E-commerce
Name of publication: kenmccarthy.com
Title, headline, chapter name: Predictions
Quote Type: Direct quote
Page number or URL of document at time of study:
http://kenmccarthy.com/predictions/
This data was logged into the Elon/Pew Predictions Database by: Stotler, Larry