Elon University
The prediction, in brief:

Profits on the Net won’t come from mass-market media; they will come from millions of miniscule fees, per-story tributes to usefulness.

Predictor: Hall, Justin Allyn

Prediction, in context:

In a 1995 speech he gave at a Rand Corporation-sponsored conference titled News Industries & Journalism: Preparing for 2010; New Directions for News, Justin Hall makes the following statement: ”Profits on the Net won’t come from mass-market media; they will come from millions of miniscule fees, per-story tributes to usefulness.”

Biography:

Justin Hall worked briefly at Wired in 1994, during a sabbatical from his college days at Swarthmore. He started his own irreverent e-zine, covering diverse topics and providing links all over the Web. He later worked for ZDTV and Games.com and as a freelance journalist. (Advocate/Voice of the People.)

Date of prediction: June 13, 1995

Topic of prediction: Economic structures

Subtopic: General

Name of publication: News Industries & Journalism: Preparing for 2010; New Directions for News

Title, headline, chapter name: Publishing Empowerment: Decentralizing Media for Human Potential

Quote Type: Direct quote

Page number or URL of document at time of study:
http://www.links.net/vita/speak/ndn/pubpower.html

This data was logged into the Elon/Pew Predictions Database by: Goodrich, Barbara J.