When trying to make my mark on the Web, I’d opt for a site with a narrow focus and an audience that can grow over time, rather than going for a big splash. Even from a pure marketing point of view, a smaller number of more targeted readers may be worth more than a larger, more random group.
Predictor: O'Reilly, Tim
Prediction, in context:In a paper presented by Tim O’Reilly at INET ’95, a conference sponsored by the Internet Society in Honolulu, Hawaii, June 27-30, the publisher outlines his ideas about the future of Internet publishing: ”When trying to make my mark on the Web, I’d opt for a site with a narrow focus and an audience that can grow over time, rather than going for a big splash. Even from a pure marketing point of view, a smaller number of more targeted readers may be worth more than a larger, more random group.”
Biography:Tim O’Reilly was founder and first president of O’Reilly & Associates, a computer-book-publishing company that helped popularize the Internet in the decade of the 1990s. His Global Network Navigator site (GNN, which was sold to America Online in September 1995) was the first Web portal and one of the initial commercial sites on the World Wide Web. He received InfoWorld’s Industry Achievement Award in 1998 for his advocacy on behalf of the Open Source community. He served on the board of trustees for the Internet Society and the Electronic Frontier Foundation. (Entrepreneur/Business Leader.)
Date of prediction: June 1, 1995
Topic of prediction: Economic structures
Subtopic: E-commerce
Name of publication: ISOC INET '95 (conference)
Title, headline, chapter name: Publishing Models for Internet Commerce
Quote Type: Direct quote
Page number or URL of document at time of study:
http://www.isoc.org/HMP/PAPER/063/html/paper.html
This data was logged into the Elon/Pew Predictions Database by: Schmidt, Nicholas