Within 10 years, the Internet would account for 25 percent of record, video and other media sales … The whole information highway may have some success in the future. But what stores are doing is they’re getting bigger, better, more interactive and more fun. And customers are finding that they’re very satisfied with going to buy their music in these fun stores. We can go on the Internet anytime we want if we think it’s a viable thing.
Predictor: Eugster, Jack
Prediction, in context:In a 1995 article for The New York Times, Neil Strauss covers the future of recorded music, quoting Jack Eugster, president of the Musicland entertainment chain. Strauss writes: ”At a recent music industry convention, Jack Eugster, the president of the Musicland record-store chain, estimated that within 10 years, the Internet would account for 25 percent of record, video and other media sales. In conversation, however, he was more skeptical. Noting that Musicland had experimented with selling music on commercial computer networks as early as 1990, Mr. Eugster said: ‘I don’t want to think about the Internet, because obviously it’s too early to tell. The whole information highway may have some success in the future. But what stores are doing is they’re getting bigger, better, more interactive and more fun. And customers are finding that they’re very satisfied with going to buy their music in these fun stores. We can go on the Internet anytime we want if we think it’s a viable thing.'”
Date of prediction: January 1, 1995
Topic of prediction: Getting, Sharing Information
Subtopic: Music
Name of publication: New York Times
Title, headline, chapter name: Records of the Future: At Your Fingertips
Quote Type: Partial quote
Page number or URL of document at time of study:
http://web.lexis-nexis.com/universe/document?_m=026ec071862bc0c693159432b586268b&_docnum=1&wchp=dGLbVtb-lSlAl&_md5=372dda92b5d07a2763adb86480c1cd9f
This data was logged into the Elon/Pew Predictions Database by: Garrison, Betty