The future won’t be 500 channels – it will be one channel, your channel. So instead of subscribing to some la carte, 24-hour channel, you’ll just get the show you want on demand, whenever you want it. It’ll be W-cubed: whatever, wherever, and whenever I want it.
Predictor: Sassa, Scott
Prediction, in context:In a 1995 article for Wired magazine, David Kline interviews Scott Sassa president of Turner Entertainment Group. Kline quotes Sassa saying:”The future won’t be 500 channels – it will be one channel, your channel. So instead of subscribing to some la carte, 24-hour channel, you’ll just get the show you want on demand, whenever you want it. It’ll be W-cubed: whatever, wherever, and whenever I want it.”
Date of prediction: January 1, 1995
Topic of prediction: Getting, Sharing Information
Subtopic: TV/Films/Video
Name of publication: Wired
Title, headline, chapter name: Savvy Sassa: If Mass Media is Obsolete, and Pointcasting is the Future of Media, Why Would Anyone in Their Right Mind Want to Buy a Broadcast Network? (Or What Does Turner Entertainment’s Wunderkind President Scott Sassa Know That You Don’t?)
Quote Type: Direct quote
Page number or URL of document at time of study:
http://www.wired.com/wired/archive/3.03/sassa_pr.html
This data was logged into the Elon/Pew Predictions Database by: Anderson, Janna Quitney