Women can take a quantum leap forward now [in the networked age] because no one knows what’s going on. Women always do well at the beginning of a new market, when it’s wide open. Start-ups are generally bought out by bigger companies, and we all know who runs those. My only hope is that consciousness will be raised along the way.
Predictor: Caruso, Denise
Prediction, in context:The 1995 book “The Information Revolution,” edited by Donald Altschiller, carries a reprint of April, 1994, Working Woman article “Sex & the Superhighway” by Bronwyn Fryer. Fryer hopes for a greater role for women in technical and management positions. The article contains an interview with Industry analyst Denise Caruso. Fryer writes: ”Industry analyst Denise Caruso believes that as the groundwork for the highway is laid, the high-tech industry will eventually begin to look more like the less male-dominated cable-programming, newspaper and magazine industries, where women hold some powerful positions. ‘Women can take a quantum leap forward now because no one knows what’s going on,’ declares Caruso, who edited a closely followed newsletter on multimedia and is now editorial director of Friday Holdings, a high-profile partnership that invests in media deals. ‘Women always do well at the beginning of a new market, when it’s wide open.’ But Caruso cautions that new technology and starry-eyed optimism too often go hand in hand. ‘Start-ups are generally bought out by bigger companies, and we all know who runs those,’ she says. ‘My only hope is that consciousness will be raised along the way.'”
Biography:Denise Caruso’s column,”Digital Commerce,” appeared in the New York Times in the 1990s. She also ran Spotlight and was the executive producer of Agenda, a conference held annually for interactive media industry executives. (Author/Editor/Journalist.)
Date of prediction: January 1, 1994
Topic of prediction: Controversial Issues
Subtopic: Digital Divide
Name of publication: The Information Revolution (book)
Title, headline, chapter name: Sex & the Superhighway
Quote Type: Direct quote
Page number or URL of document at time of study:
Page 217
This data was logged into the Elon/Pew Predictions Database by: Guarino, Jennifer Anne