The prediction, in brief:

Eventually all marketers will be building relationships with their consumers using interactive media. It’s a given.

Predictor: Lowenthal, Barry

Prediction, in context:

In a 1995 article for the Ottawa Citizen, reporter Susan Yellin interviewed Barry Lowenthal about the future of the Internet. She wrote:”Businesses as well as government and not-for-profit organizations are constantly finding new ways to use the Internet as a form of marketing or to garner consumer advice – good or bad. Spokesman Barry Lowenthal said using the Internet is a way to get to know customers. ‘Eventually all marketers will be building relationships with their consumers using interactive media. It’s a given,’ he said. Companies are now being encouraged to put their Internet address on the bottom of a newspaper ad.” 

Date of prediction: January 1, 1995

Topic of prediction: Economic structures

Subtopic: E-commerce

Name of publication: Ottawa Citizen

Title, headline, chapter name: Surfing the Net Can Mean Big Bucks

Quote Type: Partial quote

Page number or URL of document at time of study:
http://web.lexis-nexis.com/universe/document?_m=85aa955369397b6f5f62122ec1c28257&_docnum=18&wchp=dGLbVlb-lSlAl&_md5=bc43643a1f68974ec2387ace85582d03

This data was logged into the Elon/Pew Predictions Database by: Burnham, Jay