People will buy the Internet if they know what they are buying and whom to buy from. Understanding how to position the Internet service industry is perhaps one of the greatest challenges the field of technology venture marketing has ever faced … The commercial Internet has developed so rapidly over the past several years that no strong “industry model” has had a chance to assert itself.
Predictor: Gordon, Howell
Prediction, in context:In a research presentation titled “The Emerging Internet Market,” presented at the Internet Society’s INET ’95 June 27-30 in Honolulu, Hawaii, commerce commentators Gordon Howell, George Weir and Tony Freeth say: ”To succeed in the Internet, both as an entrepeneur and for the industry as a whole, there is a critical need for a clear application of the basics of marketing and business: clear products, clear communications with the market and common grounds for competition. To put it more simply, people will buy the Internet if they know what they are buying and whom to buy from. Understanding how to position the Internet service industry is perhaps one of the greatest challenges the field of technology venture marketing has ever faced. The market has been ‘polluted’ by masses of potentially misleading and speculative information. While the general level of awareness is quite high (can any businessman have NOT heard of the internet in the past year?), the level of understanding of what the Internet can actually do and what and HOW enterprises can procure Internet-based services against their requirements is quite low. The industry itself is largely to blame for this. The commercial Internet has developed so rapidly over the past several years that no strong ‘industry model’ has had a chance to assert itself.”
Date of prediction: January 1, 1995
Topic of prediction: Economic structures
Subtopic: General
Name of publication: ISOC INET '95 (conference)
Title, headline, chapter name: The Emerging Internet Market
Quote Type: Direct quote
Page number or URL of document at time of study:
http://www.isoc.org/HMP/PAPER/003/abst.html
This data was logged into the Elon/Pew Predictions Database by: Anderson, Janna Quitney