It’s going to be huge. It’s a huge tool for involving people in movies and encouraging them to go. And it’s at a point now where most of the studios already have a Web site.
Predictor: Cohen, Arthur
Prediction, in context:In a 1995 article for The New York Times, David Barboza quotes Arthur Cohen of Paramount Pictures. Barboza writes:”Hollywood has found a new star. Disney, Paramount, Universal and just about every other major studio have jumped onto the Internet bandwagon by putting their own ‘home pages’ on the World Wide Web. Film executives are calling the Web the next frontier in film promotion. ‘It’s going to be huge,’ said Arthur Cohen, president of worldwide marketing for Paramount Pictures, a subsidiary of Viacom Inc. ‘It’s a huge tool for involving people in movies and encouraging them to go. And it’s at a point now where most of the studios already have a Web site.'”
Date of prediction: August 1, 1995
Topic of prediction: Getting, Sharing Information
Subtopic: Advertising/PR
Name of publication: New York Times
Title, headline, chapter name: The Frontier in Movie Promotion is – You Guessed it – the Internet, But Will it Help the Box Office?
Quote Type: Direct quote
Page number or URL of document at time of study:
http://web.lexis-nexis.com/universe/document?_m=b9f54e2c6d9e4a1015b1d87c0b588ab0&_docnum=742&wchp=dGLbVlb-lSlzV&_md5=7a67b34aa1acf0794e421f3b49d873cb
This data was logged into the Elon/Pew Predictions Database by: Garrison, Betty