Much of the new activity within the print industry is fired by the same fuel propelling computer, telephone, cable and entertainment companies: fear. Technology is breaking down the barriers between these once-distinct industries, allowing unforeseen competitors into the new markets. This same technology could render any one of these industries obsolete.
Predictor: McKenna, Kate
Prediction, in context:In a 1993 article for American Journalism Review, Kate McKenna reports on how the newspaper industry plans to get involved in the age of computer networks. McKenna writes:”Somewhere between the May 1992 launching of the Tribune Co.’s Chicago Online, which was the first local service available nationwide, and the May 1993 debut of Knight-Ridder’s San Jose ‘Mercury Center,’ the second nationally available local service, the industry entered a new era … Recent shifts within the cable and telephone industries, the surge in popularity of personal computers, and a drawn-out economic recession that has silenced advertising revenues have combined to force newspapers to look forward … Much of the new activity within the print industry is fired by the same fuel propelling computer, telephone, cable and entertainment companies: fear. Technology is breaking down the barriers between these once-distinct industries, allowing unforeseen competitors into the new markets. This same technology could render any one of these industries obsolete.”
Date of prediction: October 1, 1993
Topic of prediction: Getting, Sharing Information
Subtopic: Newspapers
Name of publication: American Journalism Review
Title, headline, chapter name: The Future is Now: Newspapers Are Overcoming Their Fears of Technology and Launching a Wide Array of Electronic Products
Quote Type: Direct quote
Page number or URL of document at time of study:
Volume 15, Issue 8, Page 16
This data was logged into the Elon/Pew Predictions Database by: Anderson, Janna Quitney