The possibility of 500 channels in the home has shaken up the industry. We are at risk of being disenfranchised; they could take [all of the newspaper industry’s] advertising – and all we’d have left is an editorial product with no advertising to support it. So we’ve really got to insinuate ourselves in[to] these new worlds.
Predictor: Perry III, Victor A.
Prediction, in context:In a 1993 article for American Journalism Review, Kate McKenna reports on how the newspaper industry plans to get involved in the age of computer networks, interviewing Victor A. Perry III of the Los Angeles Times. McKenna writes:”‘The potential arrival of interactive TV has opened the eyes and served as a wakeup call to newspapers,’ says Victor A. Perry III, director of new business development at the Los Angeles Times, ‘The possibility of 500 channels in the home has shaken up the industry. We are at risk of being disenfranchised; they could take our advertising – and all we’d have left is an editorial product with no advertising to support it. So we’ve really got to insinuate ourselves in[to] these new worlds.'”
Date of prediction: October 1, 1993
Topic of prediction: Getting, Sharing Information
Subtopic: Newspapers
Name of publication: American Journalism Review
Title, headline, chapter name: The Future is Now: Newspapers Are Overcoming Their Fears of Technology and Launching a Wide Array of Electronic Products
Quote Type: Direct quote
Page number or URL of document at time of study:
Volume 15, Issue 8, Page 16
This data was logged into the Elon/Pew Predictions Database by: Anderson, Janna Quitney